Our Story

THE INVENTOR
  In early 2004, Colleen Nielson found herself frantically trying to attach chandelier crystals to a chandelier that she had recently purchased for her new dining room.  Unfortunately, this particular chandelier did not contain pre-drilled holes from where she could attach these crystals.  As she began to drill holes into her beautiful new chandelier, Colleen realized that there had to be better way to attach crystals to her fixture.  Being an overly creative and innovative person, Colleen surmised that if she attached a small magnet to the tip of a hanging crystal it would most likely adhere to any location on a metal chandelier.  Although she possessed a limited science background, Colleen could certainly remember that magnets like to stick to iron-based metals.  Utilizing small rare-earth magnets as her “tool” of choice, Colleen began attaching her elegant crystals to these magnets.  With her magnetized crystals in hand, Colleen was able to instantly transform her plain iron fixture into an exquisite crystal chandelier.   Colleen was so intrigued by her fantastic discovery that she quickly tried to find other iron-based metals in her home where she could attach her magnetically-tipped crystal embellishments.  Before long she had adorned her hallway wall sconces, her dining room candelabra, and all of the lamp shades throughout her home.  This decorating extravaganza allowed her to add that extra touch of sparkle she had been so yearning for in her home.  For the next eight months, the idea of “magnetically-tipped’ crystals would reside in Colleen’s home, cloaked in secrecy. Today Colleen acts a creative director for MagTrim Designs. When she is not designing in her workshop in Scottsdale Arizona, you will find her hiking and walking with the love of her life, her Golden Retriever Josie!                                                       

THE ENTREPRENEUR
After seeing her mother’s brilliant idea sit idle in a house for over half of a year, Cynthia Nielson, Colleen’s daughter, realized that the “magnetic crystal” idea was simply too good to let it go to waste. Cynthia decided to leave her coveted position as a science education consultant (Cynthia’s background is in biological science) to help her mother bring her unique idea to the home decorating market. Cynthia knew that her mother’s product needed a unique, identifiable brand name. But even more importantly, Cynthia realized that the “magnetic crystal” product did not stand a chance in the mass market without some type of patent protection.  So, in early 2005, Cynthia helped her mother secure patent protection for her idea.  That same year, “magnetically-tipped” crystal accents were released to the general public under the name of Light Charms. Cynthia Nielson currently acts as CEO/President of Magtrim Designs LLC and continues to turn her mother’s unique design ideas into magnetically attachable products.

 

 

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